Growing consumer attention towards the superior quality of food that is inclusive of surging demand for nutritious and balanced food is mainly driving the phytonutrients market. According to the current scenario, phenolic, phytosterols and carotenoids compounds are the ones gaining significant demand in the phytonutrients market across the globe.

End-users such as cosmetics, pharmaceuticals, feed as well as food & beverage are contributing significantly towards the demand for afore-mentioned compounds, which in turn is expected to notably impact on the growth of phytonutrients market. Key products such as perfumes, haircare, sunscreen lotions and skincare are increasingly integrating the usage phytonutrients on a broad scale. Amongst the rest, carotenoids have been gaining significant traction in the global market as it has been supremely beneficial for improving lung utility.

Surging Human Disorders to Hold Future

Cheaper cost and increasing availability of raw materials along with advancements in the extraction techniques are expected to stimulate the supply demand of phytonutrients. Rising demand for treating human disorders are anticipated to burgeon the growth of phytonutrients market. Wide-ranging benefits such as anti-oxidant, anti-bacterial, anti-viral and anti-inflammatory properties are pushing demand supply in phytonutrients market.

Phytonutrients can be broadly beneficial for

  • Eliminating cancer cells

  • Repairing DNA damages

  • Improving cell-to-cell communication

  • Transforming beta-carotene into vitamin A

  • Increasing immune system functions

  • Altering hormonal balance

How Are Phytonutrients Beneficial In Foodstuffs?

Well, phytonutrients act as pigments to foodstuffs. Phytonutrients such as phenolic and flavonoids compounds provide purple or blue color to the red cabbages, blackberries and blueberries, whereas carotenoids assists in offering yellow-orange color to melon, papaya and carrots.

In the food and beverage industry, phytonutrients have been broadly utilized as nutrient additive that would be highly beneficial for bakery products, spicy sauces, milk, sausages, margarines, spreads and yogurts. Food and beverage industry is expected to hold the maximum share in phytonutrients market with rapidly increasing need for sports and energy drinks that consist of neutraceutical elements. In addition, vegetables and fruits are witnessing increasing demand by being known as concentrated sources of the phytonutrients on a major basis.

Carotenoids to Witness Increasing Applicability

Well, yes. There are higher possibilities where carotenoids can witness increasing number of application areas, especially in the beauty and food supplements. Carotenoids such as annatto, astaxanthin, canthaxanthin, and beta-carotene are witnessing notable demand amongst the rest in the phytonutrients market across the globe. Growing cases of treating macular degeneration, skin damage, cataract and diabetes further enhances demand and supply of phytonutrients. In addition, increasing natural coloration is expected to favor revenue growth and sales of carotenoids in phytonutrients market.

Europe Remains a Lucrative Pocket

Europe phytonutrients market has been significantly driven by Germany, France, Italy and UK market on account of stronger outlook for the consumer health consciousness across the region. Favorable regulatory approvals will further stimulate the growth of Europe phytonutrients market during the forecast period, 2018-2028. Increasing number of health issues arising due to rising aging population and hectic lifestyle is expected to drive demand supply of phytonutrients in Europe.

Rapidly increasing demand for dietetic and nutritional supplement in Canada and U.S. is expected to drive North America phytonutrients market. Moreover, flavonoids are expected to gain significant traction in this region with growing applications in nutraceutical, food & beverage as well as pharmaceutical industries, thereby driving the phytonutrients market in North America. Shifting consumer preferences towards natural and organic beauty products especially in the U.S. is likely to fuel North America phytonutrients market.

Livestock Production to Significantly Impact Revenue Sales

Increasing livestock productions such as swine, cattle and poultry for meat consumption has been fuelling animal feed for the purpose of overall phytonutrients market growth. FAO has been taking immense efforts in focusing on enhancing production for catering to increasing need for animal products as well as feed, thereby reducing environmental footprint.

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